Soda bringing its refreshing tech to Selfridges Birmingham

#BrumHour was invited down to check out Soda at Selfridges Birmingham which arrived late November. It’s a cool tech brand with a quirky way of looking how we use tech. Here’s what I was sent by Selfridges Birmingham about the new arrivals.

via Bradley for Selfridges Birmingham

Soda brings its refreshing brand of tech to Selfridges Birmingham

Soda (School of the Digital Age) has opened refreshingly different tech pop-up in Selfridges Birmingham, showcasing some of the coolest new gadgets and gizmos around.

Soda, is a tech start-up that curates carefully selected, innovative technology products that are both fun and useful, with prices starting at £10.

Launched in 2016 by 26-year-old Grace Gould, Soda opened its first boutique in Selfridges Oxford Street and has now launched the brand as a pop-up concession on the ground floor at the Bullring department store.


“We’re so excited to launch Soda in Selfridges Birmingham,” Grace Gould said. “We like to think of ourselves as the truffle hunters of technology so have gathered a range of amazing products, including some that are exclusive in the city that would make great stocking fillers for a child, a gadget for a teen or a cool gift for a tech lover.”

Exclusive-to-store ranges include the Curiscope Virtualiti-Tee – an augmented reality t-shirt available in ages 3-14 that comes with an app. Put on the tee, download the app on your phone and put it on selfie mode, then watch augmented reality images of the body’s internal organs pop up (£24).


Bare Conductive electric paint flashing cards (£15) are another Selfridges exclusive that make the perfect stocking filler. Arty kids with a love for science will love these light-up cards, created by cutting out a template, tracing the circuit with Bare Conductive paint, attach the LED and battery and watch it light up.

Bored of plain white headphones and lanyards? The exclusive Soda Happy-ness Apple headphones (£64) use genuine Apple headphones, which are shipped to Istanbul, where they are weaved by hand to create colourful accessories for iPhones. It’s a fun product that protects the cables and helps to prevent them breaking. It’s also a gift with a conscience – with every purchase a donation is made to a children’s autism foundation. Happy-ness also manufacture customised lanyards (£34) and cables (£52).

Soda’s exclusive collaboration with Fiorucci has produced four colourful phone cases (£30) that depict images from the iconic Italian fashion brand’s archives, while the Chipolo smart key finder with replaceable battery (£19) enables you to find your keys, laptop or phone (even if it is on silent mode). Press the button on the Chipolo and it will find your device within a 10-metre radius with a 92-decibel sound.

Soda floating vase
Soda floating vase

For the aesthete in your life, the Lyfe levitating plant holder (£220) is the perfect gift. Part science experiment/part art installation, this magnetic plant holder floats above a wooden base – just add your own plant.

Welcoming Soda to Selfridges, Sam Watts, general manager of Selfridges Birmingham, said: “We cannot resist smart brands that offer customers something different, so we were really keen to bring Soda to the city, especially as they have products that we’re sure will excite and surprise everyone, whatever their interest in technology. They are first and foremost clever lifestyle products and they make a brilliant addition to our store.”

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This isn’t a sponsored post but I was given a lovely robot phone charger.