Four bespoke Brummie anthems to be created at Selfridges Birmingham

#BrumHour loves helping to champion local artists, so I was very happy to share about Live + Local at Selfridges Birmingham. Here’s what I was sent:

via Bradley for Selfridges Birmingham

Four bespoke Brummie anthems to be created at Selfridges Birmingham

Soweto Kinch, Birmingham’s award-winning alto-saxophonist and MC, will be among the artists coming together to create new music in just five hours as part of Selfridges Birmingham Live + Loud festival this September.

Selfridges Live+Loud
Selfridges Live+Loud

The annual celebration, which this marks city’s diverse and vibrant contribution to music, is a ten-day spectacular launching on Friday 22nd September that will see a host of exciting events taking place throughout the store.

Sam Watts, general manager, said: “We are very excited by the breadth of activities we’ve organised for this year’s Live + Loud event. From showcasing emerging musical talent to welcoming already established and globally known artists, there is something for everyone, every day.

“Birmingham has a long, rich and diverse musical heritage and has produced some of the world’s most recognised names in pop and rock, so it feels absolutely right to celebrate the creative talent of the city.”

Selfridges Live+Loud The Collab Sessions
Selfridges Live+Loud The Collab Sessions

The Collab Sessions are innovative and exciting meetings of minds, which will see two artists from different genres working together to create a new track – live on stage.

There will be four collaborations – on 23rd, 24th, 30th September and 1st October, the artists will be challenged to fuse their sounds over five hours on the Selfridges Band Stand and eventually perform their new track live at 4pm.

Soweto Kinch, who has won two MOBO awards and two BBC Jazz Awards, and is also renowned as a hip hop MC and producer, will be in store on 24th September, where he will join world music percussionist Jon Sterkx to create a truly unique track as part of the Collab Sessions.

Selfridges Live+Loud The Collab Sessions

“I’m really excited to be playing in my home city, and working in this new and exciting way in a collaboration – but most of all I love the idea of art disrupting people’s otherwise mundane shopping experiences with creativity – I can’t wait to catch shoppers off guard,” said Soweto Kinch.

Opening the Collab Sessions on 23rd September is Birmingham’s TrueMendous, who combines storytelling and poetry with hip hop, R&B, neo soul, funk and boom bap. She will be working with another local rising star, jazz artist Xhosa Cole.

Urban grime MC Dapz on the Map will be creating music with fellow Brummies Lobster, a six-piece reggae and hip-hop influenced punk band on September 30, while the final Collab Session on 1st October will bring together hip hop artist Lady Sanity and Gabbidon, the last creation of Basil Gabbidon, founder of Steel Pulse, whose eclectic music is a heady mix of roots, rock and reggae.

Live + Loud, which coincides with the Birmingham Weekender, the free bi-annual arts festival, will also see 20 bands from across the city taking to the stage on a specially created breakout band stand on the first level food hall.

Find out more here: selfridges.com/GB/en/content/article/live-loud-10-days-amazing-music-experiences


This is not a sponsored post.

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