via Christie for Grand Central, Birmingham
Grand Central Tash Takeover
With Movember well and almost over, there has been a Tash Takeover at Grand Central as retailers and restaurants wear multi-coloured moustaches for the day in order to help raise further awareness among customers and generate conversations surrounding men’s health issues.
As Grand Central offer a variety of men’s brands there was a great opportunity to champion male health issues by supporting the Movember campaign. All the moustaches were supplied by Tiger and worn by employees from a selection of restaurants and retailers, helping to promote education and confidence in talking about men’s health.
Leading brands, Kiehls, Joules and Steel & Jelly also got involved by doing a tashtastic mannequin takeover with Kiehls dressing the well-known ‘Mr Bones’ with a moustache and Joules and Steel & Jelly also delivering a window display of moustaches.
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