John Lewis commissioned the largest ever panoramic photograph of Birmingham

Introduction by Dave Massey @brumhour

John Lewis commissioned the largest ever panoramic photograph of Birmingham

I was REALLY excited to be emailed a massive #Brumscape photograph of Birmingham taken from the top floor of the Rotunda today! It’s not just any old photo either. It’s a 180 degree “deep zoom” photo, made up of 33 different shots taken from the 20th floor wrap-around balcony of Staying Cool.

It’s huge! You can see read the street sign on Smallbrook Queensway and a hot air balloon over the treetops on the left hand side! Or look at the top of Centre City Tower (Where I worked for a year many moons ago!)

Will Pearson who known for his London panoramic photography was commissioned by John Lewis to remind you that they have a huge store arriving at Grand Central, Birmingham on Thursday 24th September 2015


Via John Lewis

John Lewis has today revealed the largest panoramic photograph ever taken of Birmingham’s iconic skyline.

Commissioned to mark two months until the John Lewis Birmingham regional flagship department store opens on 24th September, the super-high resolution panoramic has affectionately been termed as a #Brumscape and was taken from Staying Cool‘s apartments at the top of Birmingham’s Rotunda tower which turns 50 years old in 2015.

The gigapixel format, also known as deep zoom, allows viewers to pan across the skyline and zoom in on Birmingham’s city centre, discovering the smallest details of the city, as well as up to 15 miles in the distance.

The photograph is an 80 megapixel image made up of four rows of 33 separately-taken shots, meticulously stitched together to create a unique photograph stretching across Birmingham’s evolving cityscape. Iconic landmarks including Edgbaston Cricket Ground, the new Library of Birmingham, the BT Tower and the new John Lewis store at Grand Central Birmingham can be seen.

Lisa Williams, Head of Branch, John Lewis Birmingham, “Birmingham is a city undergoing a huge transformation and this striking image truly captures this.

“The support we’ve had from the local community since we announced the new shop has been fantastic and we thought this was the perfect way to mark the two month countdown to opening with something special we hope people will enjoy.”

The photographer, panoramic specialist Will Pearson, was one of the earliest adopters of the deep zoom format and is considered a pioneer in the field. Speaking about the gigapixel shot, Will said:

“It was obvious when bringing this image to life that Birmingham is a constantly evolving city – from the chimney stacks across the skyline echoing its industrial past, to a city centre of new, innovative schemes. “

John Lewis Birmingham is the business’ first full line department store to open in four years and will be one of the biggest John Lewis shops outside of London. The 250,000 sq ft department store will be the anchor tenant of the new Grand Central retail development, which sits above the redeveloped New Street Station.

The shop represents a £35m investment by the business in the city and will be John Lewis’s most innovative shop to date. It will showcase the best of the department store’s offer, allowing customers to shop from more than 350,000 products from the retailer’s full range, including those leading the latest fashion, furniture, homewares, beauty and technology trends.

The image can be viewed here:

Follow John Lewis on twitter: @johnlewisretail

Will Pearson’s twitter is: @iamwillpearson

About John Lewis

John Lewis exterior CGI
John Lewis exterior CGI at Grand Central Birmingham

“John Lewis operates 44 John Lewis shops across the UK (31 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis, ‘Best Clothing Retailer 2015’ , ‘Best Electricals Retailer 2015’ and Best Homewares Retailer 2015’’¹, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

¹ Verdict Consumer Satisfaction Awards 2015″

This is not a sponsored post.

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