Rub Smokehouse and Bar arrives in Birmingham’s Regency Wharf later this month (July 2015) bringing its unique approach to food to the second city. Managing Director Jason Rowe tell us more about #RubBrum.
Bringing Business to Birmingham
What has Birmingham got that other cities lack? It has a growing street food scene that is as diverse as it’s culture as a city. It is always being developed and growing. The market place is well educated and the people are some of the friendliest we have met.
As a company the directors and management team of Rub like to feel an emotional connection to the cities we set up business in. Birmingham grabbed our heart. Before we first visited the premises we are opening on Regency Wharf we didn’t think it would be the property for Rub. However when we took the lift to the upstairs floor and walked in to main dining room. We knew it was right. The views of the canals and the Cube are absolutely amazing, and the amount of glass and space makes for an amazing venue. We now keep getting told by business people, delivery drivers and workmen that the premises when it was the Living Room was heaving.
The process of securing the property involved meetings with Picton who own the Regency Wharf estate. The meetings were really refreshing, and we felt the potential of the site with landlords backing and input, offered an amazing opportunity to develop. We learnt that the central courtyard area of Regency Wharf was designed when the Hyatt Regency Hotel was built and the aim was to use the space as an amphitheatre, this didn’t materialise however the space still has great potential.
Our aim as a business is to become a big part of helping to regenerate the Broad Street area. While Rub Birmingham will work to attract a diverse range of diners be they business people, business tourists, tourists as well as the majority being the local people. The potential to offer different events within the courtyard of Regency Wharf is a major strength commercially and culturally, up until now this has not really occurred. There is potential to use the space for craft beer events, live bands, and mini festivals. With the help and support we have already received from many of our suppliers such as craft breweries and craft spirit producers we aim to help develop another cultural area of Birmingham, which will go towards diversifying the culture of Broad Street.
In addition business is all about relationships and working together. We are an independent restaurant group. We want every Rub to represent the city it is in so all venues will have their own unique sense of belonging. Our ethos is to use the best ingredients and tradesmen. Which also involves engaging local suppliers. This is from all areas including the media and social media. We like to actively engage the local community. With regards recruiting we will employ more than 60 people at Rub Birmingham, we want every one of them to love what they do and enjoy the interaction with the customers. We want to make a difference with the experience not just for the customer, but for every team member.
We know we offer something different, while the food is real American Barbecue where the food is cooked low n slow over hickory for many hours. The portions are gargantuan and we also promote the fact that you can take away doggie bags. we don’t like waste. As well as offering a large range of draught craft ales, we also spend a lot of time developing our unique cocktail range. These are sweet and brash but well crafted using only the best spirits with candy shop garnishes. Such is the drive of the cocktail team they enter national cocktail making competitions. We like to push an experience and this is what makes Rub an experience.
There is nothing better than walking into a room that is actually buzzing, and there maybe a 15 year old taking food selfies in one corner and 75 year old grandmother waving their hands in the air in another. Our Nottingham store draws people from Lincoln, Leicester, Derby & Sheffield to visit. We hope that the Birmingham one will draw people from the surrounding counties too. We are a destination restaurant.
The Rub offering is certainly not classic, we aim to break the rules and that is the point of the offering, come and let your hair down. Have fun, create memories. There are no rules at Rub.
Follow Jason Rowe on twitter @lovesgreatfood
Rub Smokehouse & Bar rubsmokehouse.com
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