via Nicky at Birmingham Children’s Hospital
Shoppers at Bullring Birmingham this week will be surprised to see the iconic Bull statue all wrapped up.
The six and a half tonne bull statue has ‘dressed up in dressings’ to show his support for Birmingham Children’s Hospital’s annual summer fundraiser The Big Bandage, which takes place on Friday 10 July.
The Big Bandage is fast becoming one of the hospital’s largest annual fundraising events, with 35,000 people from across Birmingham and the wider region putting on a bandage last year to raise over £80,000 for the hospital’s £4million Children’s Cancer Centre Appeal.
This year the bar is set even higher with a goal of raising £100,000 for its new £1million Magnolia House Appeal. This appeal will allow Birmingham Children’s Hospital to build a brand new facility within the hospital’s gardens to provide a safe haven for families after they have received very upsetting or life-changing news. This may mean telling a family of a child’s life-limiting diagnosis or helping them to understand their child’s treatment.
The Bull will be wearing his bandages until Saturday 4 July, with Birmingham Children’s Hospital asking patients, office workers, schools, community groups and hospital staff to put on a bandage and donate before Friday 10 July. Donations can either be made via the website http://www.thebigbandage.org.uk or by texting BANDAGE to 70099 to donate £2.
Miranda Williams, Public Fundraising Manager at Birmingham Children’s Hospital Charity, said: “The Bull is such an iconic landmark for the city and so who better to raise awareness of The Big Bandage.
“We had such fun wrapping him in bandages, with so many concerned shoppers feeling reassured that he was being looked after by Birmingham Children’s Hospital.
“We are delighted to have Bullring’s support for this year’s The Big Bandage and would encourage others to get involved too so that we can reach our all-important target to build Magnolia House – a facility that will help us protect, heal and support our families, just like a bandage does.”
Maggie Foggett, Marketing Manager at Bullring commented, “We are thrilled to be partnering with Birmingham Children’s hospital as our official charity partner this year. The Big Bandage is a lovely initiative, and we are pleased that the Bull has been chosen to kick off the campaign. We hope that Bullring shoppers will dig deep to show their support and we look forward to working with the team at Birmingham Children’s hospital throughout the partnership.”
Bullring has chosen Birmingham Children’s Hospital as its charity of the year for 2015.
For more information on The Big Bandage visit: www.thebigbandage.org.uk.